It's common to notice some confusion among executives, CEOs, and CFOs when the topic is management systems, especially regarding the difference between CRM and ERP.
If you're part of the group that still doesn't have a clear understanding of these two management systems and the importance of their integration, don't worry, you're reading the right article. In this article, we'll discuss these two powerful tools for growing your business.
CRM: What it is and how it works in practice.
The acronym CRM (Customer Relationship Management) stands for Customer Relationship Management. It is a management system dedicated to managing customer relationships.
This involves ensuring their satisfaction by strengthening the relationship with the customer through planning, strategies, and technologies developed to manage customer interactions, storing and transforming information into new sales opportunities and customer loyalty.
The way CRM works explains why it can also be called sales software, since the basis of this improvement lies precisely in the relationship with the customer. A CRM gathers data that can help salespeople to deeply understand customer needs, through the automation of sales force, marketing and after-sales, improving the company's internal processes and contributing to the success of the sales team.
CRM also functions as an important tool for segmenting the audience your company wants to reach. With a good CRM platform, you can create segmented lists of your potential customers.
Oracle NetSuite's customer relationship management (CRM) software is the only cloud-based solution that offers a real-time, 360-degree view of your customers. Oracle NetSuite CRM It provides a continuous flow of information throughout the customer lifecycle – from lead and all opportunities, sales orders, fulfillment, renewal, upselling, cross-selling, finance, and support.
The benefits of CRM
Now that you understand what CRM is and its function, let's talk about the... main benefits This Oracle NetSuite management system is essential for acquiring and retaining more customers for your company.
- Customer relationship management on a single platform, in real time.
- Native Workflow
- Opportunity management
- Lead generation and management for sales.
- Analysis of customer profiles and targeted marketing strategies.
- Sales reports and indicators for real-time management.
- Real-time pipeline and forecast view with multiple filters.
- Managing the performance of marketing and sales campaigns.
- 360º customer view for efficient service (complete customer view with a single view of all contacts and accounts, with a complete history of activities and previous communication)
- SLA management and internal routing of calls for post-sales resolution.
In addition to offering traditional CRM features such as sales force automation, customer service management, and marketing automation, Oracle NetSuite CRM offers quoting, order management, commissions, sales forecasting, and integrated e-commerce capabilities.
Learn more below about what an ERP is and what it's used for.
ERP It is an abbreviation for Enterprise Resource Planning. In other words, it's the planning of a company's resources, or an integrated business management system, which aims to provide support so that companies have complete control over their information and standardize their processes.
It is a robust management system that aims to integrate information from all sectors of the company.
Oracle NetSuite ERP accelerates financial closing, provides comprehensive expense management, offers simplified and auditable revenue management, and ensures real-time visibility into the financial performance of your entire business.
This business management system helps to standardize the processes and performance of each department in the company, gathering strategic information and organizing it in a way that facilitates analysis by managers for more assertive decision-making.
This also leads to a reduction in rework, since it records information from one department to another in an automated and real-time manner.
The benefits of ERP
More and more companies are seeking specialized and efficient solutions to streamline processes and reduce unnecessary time and expenses. Therefore, cloud-based ERP systems have become essential in business management.
Learn how Oracle NetSuite ERP can help your company by delivering short-term benefits:
- A single, integrated management system for all sectors of your company, 100% cloud-based, with a comprehensive view of your business in real time.
- Native Business Intelligence (real-time access to drill-down reports, business indicators, and KPIs)
- Mobility (access via any device, anywhere)
- Flexibility (customized solutions according to the characteristics and needs of your business)
- Reducing manual processes through a cloud-based ERP system (process optimization and cost reduction).
- Financial planning and budgeting with simulations and projections.
- Production management
- Complete financial management (integration of finance with a native Business Intelligence tool so that decisions can be made in real time)
- order management
- Cloud Storage
The enterprise management system Oracle NetSuite ERP It is 100% cloud-based, reducing complexity and total cost of ownership (TCO) while increasing reliability, enabling faster development processes and reducing risks.
And best of all, you can have these two tools, CRM and ERP, integrated. Want to know how?
Integrating a CRM system with an ERP system can take your company to a higher level of business management, providing many benefits, but it's essential to ensure that both systems are up-to-date.
Just like with importing and exporting data from one to another, or other forms of integration, this process occurs automatically.
One of the advantages is the improvement of organizational knowledge. This is because ERP and CRM, working together, improve the relationship between departments and teams with different functions, by preventing errors, rework, and bureaucratic processes.
In addition to improving the organization of individual processes within the sectors where each person works, there is also an increase in the organization of processes, which will be structured in a linear and standardized way, providing greater efficiency.
Some manual tasks will no longer be necessary, such as updating spreadsheets, optimizing employees' time and reducing the risk of human error.
Therefore, the time that would be spent on this activity, for example, can be invested in other actions that can generate improvements in the company's management, such as strategic ones, thus increasing the productivity of all employees and consequently of the company as a whole.
Cost reduction, relative to the price paid for the inefficiency of previously used processes such as spreadsheets or notebooks, can come after integrating CRM and ERP systems, which decrease error rates and rework in all internal processes.
If your company is not yet using integrated CRM and ERP systems, this is a good opportunity to analyze the needs and possibilities of including these processes, which will help improve the quality of your business.
Active Cloud Solutions offers the best Oracle NetSuite ERP and CRM solutions, with rapid implementation and support for every need and stage of your business.
Contact us and learn how to successfully integrate these two powerful tools for your company's profitable growth.
