The rapid growth of digital companies demands much more than just commercial expansion. As new operations, markets, and transactional volumes increase, so does the need to maintain financial control, traceability, governance, and operational efficiency.
This very scenario led Buson, one of the largest digital platforms for selling bus tickets in Brazil, to invest in modernizing its financial management with Oracle NetSuite.
The result was a more integrated, scalable, and intelligent operation, capable of reducing accounting closing time by 62,5% and strengthening control over critical financial processes.
The challenge of scaling while maintaining control.
Founded in 2013 in São José dos Campos (SP), Buson revolutionized the purchase of bus tickets in Brazil by connecting passengers and transportation companies through a digital marketplace.
With the growth of its operations and, especially, after the acquisition by the Canadian company Busbud in 2024, the company began to face new challenges related to regional expansion and increased operational complexity.
Growth has brought important demands:
- High volume of daily financial transactions.
- Need for more control and traceability.
- Critical financial transactions with transportation companies
- Regulatory and tax compliance in different scenarios.
- The need for more scalable and automated processes.
In this context, maintaining manual processes or disconnected systems has come to represent operational risks and limitations to the company's growth.
The choice of Oracle NetSuite
After a detailed analysis of the company's financial and operational needs, Buson chose Oracle NetSuite as its cloud-based enterprise management platform.
The decision focused primarily on finding:
- Centralization of financial operations
- Automation of critical processes
- Greater visibility into data and indicators.
- Reduction of manual activities
- Scalability to support international expansion
With NetSuite, the company integrated financial and operational flows into a single platform, increasing efficiency and improving the reliability of information.
Greater efficiency for a critical financial process.
One of Buson's main areas of concern was accounts payable. Since the operation involves a high volume of financial settlements with road transport companies, any operational failure could have a significant impact on the business.
According to Mariano Ardissone, head of finance at Buson in Brazil, Oracle NetSuite has enabled the centralization and automation of fundamental processes in financial operations.
“Our accounts payable process is extremely critical, with a high volume of transactions and a need for absolute accuracy. NetSuite helped us centralize the entire process, from invoice posting to payment approval and execution, significantly increasing reliability and operational efficiency.”
With this, the company gained more control over:
- Financial approvals
- Payment flows
- Bank reconciliation
- Transaction tracking
- Managing large financial volumes
- Regulatory and fiscal processes
62,5% reduction in accounting closing.
One of the most significant results achieved by Buson was the reduction in accounting closing time.
Before implementation, financial closing took eight business days. After adopting Oracle NetSuite, this time was reduced to just three days.
In addition to increased speed, the company also achieved significant gains related to the quality and reliability of its financial data.
With automated processes and centralized data, the finance team gained greater visibility, traceability, and analytical capabilities to support strategic decisions.
AI and automation to support growth.
Another important differentiating factor was the use of artificial intelligence resources embedded in Oracle NetSuite.
The platform helped Buson to:
- Automate uploads of financial information.
- Optimize bank reconciliations
- Reduce manual operational activities.
- Adapting internal processes with greater agility
- Improve the processing of large volumes of data.
In practice, this allowed the company to accelerate financial routines and create a structure prepared to support the continued growth of its operations in Latin America.
Sustainable growth requires integrated management.
Buson's case study demonstrates how expanding digital companies need integrated management to maintain operational efficiency, financial control, and scalability.
In increasingly dynamic and competitive markets, having automated processes, reliable data, and real-time visibility is no longer a differentiator but essential for sustaining growth.
With Oracle NetSuite, Buson strengthened its financial operations, reduced operational risks, and created a solid foundation to continue expanding its regional presence with greater control, precision, and efficiency.
The right technology makes the operation evolve.
Companies that are growing rapidly need to ensure that their processes keep pace with the evolution of the business.
More than just automating tasks, an integrated ERP system allows you to transform financial management into a more strategic, connected area, prepared for quick and intelligent decisions.
Active Cloud Solutions supports companies throughout their Oracle NetSuite implementation and evolution journey, helping operations gain greater control, integration, governance, and scalability.
Want to understand how Oracle NetSuite can transform your company's management? Talk to the experts at Active.
