What is CRM? If you're asking yourself this question, know that you're not alone. CRM (Customer Relationship Management) may be the most influential sales tool today, but only 18% of companies adopt this platform in their first year.
This means that most companies worldwide are switching between various tools, including spreadsheets, customer emails, and notes, to execute and assist in their daily sales. Is it possible to get the job done this way? Yes. Is there a better way to do business? Absolutely! That's where CRM comes in.
In 2011, Nucleus Research concluded that you earn $5,60 for every dollar invested in CRM. By 2014, that return had jumped to $8,71 – a 771% ROI.
Impressive numbers, right?! Check out the benefits the right CRM platform can bring to your business:
When you want information about that phone conversation you had with a client last week, you can't have to rummage through notes and sticky notes. Or if you need to check some client information that was sent by email, you'll need luck with the Sent Items folder.
– A unified and complete solution: a CRM system has all the information and data of your current or potential customer (lead) in one place, updated and the same for all employees, accessible at any time, quickly and efficiently.
– Instant insights: your interactions with the customer (and their interactions with your website/product) are captured in a timeline, allowing you to know where they are in the buying process and provide more effective, personalized service.
– Creating an efficient team: because the data is in the cloud, all team members can share conversations and sales information in real time. This results in greater context, better communication, and facilitates the final sale.
– Team optimization: by automating repetitive actions through workflows, the CRM does the heavy lifting, freeing up employees to focus on making calls, having intelligent conversations, and personalizing sales, achieving better results.
Frequent updates: CRM platforms are constantly being updated and modernized. The systems are now available as mobile applications, accessible from anywhere, at any time.
– Real-time reports: the CRM platform generates automatic reports capable of providing the company with information about customer profiles, showing the results of the strategies implemented. In other words, these software programs allow managers to monitor and analyze team and strategy performance simply and quickly, identifying flaws and opportunities through data centralization.
Thinking about your business: do you truly know your customer, and are you able to build a strong and efficient relationship with them, reflected in sales?
How about receiving a personalized presentation for your company, showcasing everything that the world's best CRM system can do for it? Click here and claim your free trial!
